So... you have... George Bush... this pampered kid who came from a rich family and went to prep school and an elite university. And you have to present him as an ordinary guy who makes grammatical errors, which I'm sure he's trained to make -- he didn't talk that way at Yale -- and a fake Texas twang, and he's off to his ranch to cut brush or something. It's like a toothpaste ad. And I think a lot of people know it.