An update to the story surrounding the realization that no character in RotJ actually uttered the word “Ewok.” Upon further review, of course not:

I now consider this to be an underappreciated stroke of genius: the characters in Star Wars are written to be familiar with their environment, just as their environment is designed to be familiar with them. Neither the environment nor the dialogue is compromised to cater to the audience.

The English alphabet isn’t used anywhere, for heaven’s sake [well, almost: a reader contributed this notable exception]. A lesser movie would have written “X-Wing” on the side of Luke’s fighter’s fuselage.

Makes perfect sense to me.