Digital Rights Managment (DRM) is the process or technology designed to “protect” content holders by limiting what consumers can do with copies of digital media they have purchased.
For example, Apple employs a DRM called “FairPlay” in its iTunes Music Store, which limits purchased content’s ability to be burned to CDs and played on other machines.
Consumer advocates call DRM unnecessary and pointless under terms of fair use; content owners call it necessary to protect their investment.

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