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Apple’s cell phone. Some said it would never happen. Steve Jobs introduced the iPhone at MacWorld on 9 January, 2007.

Image from apple.com
The phones began shipping on 29 June 2007, at $499 for the 4GB model and $599 for the 8GB model. A 16GB model was introduced at Macworld 2008.
At a special event on 6 March 2008, Apple introduced the SDK and offered a preview of version 2 of the iPhone software, with Microsoft’s ActiveSync technology for pushing events (email, calendar) from Exchange servers. The SDK will use a modified version of Xcode, a new library called Cocoa Touch, and an iPhone emulator to allow third-party developers to build native applications for the iPhone.